Measuring Consumer Benefits of Food Safety Risk Reductions

Consumer Perceptions of Risk: Implications for Food Safety Policy

In the 1995 Food Marketing Institute Survey, 77 percent of shoppers were completely or mostly confident that foods in their supermarket are safe. This percentage is still lower than the 90 percent in 1985-88, or even the 82 percent in 1991, but is increasing. Respondents were asked to volunteer their concerns as to "threats" to the food supply. Spoilage was given by 52 percent (significantly hi...

Consumer Perceptions Of Food Safety

Food Safety and Fear: Factors Affecting Consumer Response to Food Safety Risk

The objective of this research was to explore the factors that affect consumers’ responses to low probability food safety risks. A survey of two thousand consumers was conducted in mid-2003, yielding a response rate of 32.0%. The analysis indicated a family-oriented response to food safety risks. Primary meal planners, women, and members of households with young children were the most likely to...

Strategic Implications of Consumer Food Safety Preferences

This study examines the tradeoffs consumers are willing to make relative to food safety attributes and other product attributes, such as quality and price, and develops implications for both the government and private sector firms. Conjoint analysis was used to elicit consumers’ preferences for fresh Red Delicious apples. The attributes studied include price, product quality as depicted by the ...

Food Safety and Consumer Choice Policy

A gricultural biotechnology has the potential to help address a wide range of public health, nutritional, agricultural, and environmental problems in developed and developing countries, as described in a wide variety of scientific (NRC 1985), government (Glickman 1999), industry (Council for Biotechnology Information n.d.), and international (Persley and Lantin 2000; FAO 2003) sources. Despite ...